![]() So let's kick this off by talking about the concept of optimized communications, what the next stage of unified communications is, how real is the idea of optimized communications, and also look at it from the perspective of what opportunities for improvement does unified communications or optimized communications represent to organizations and how do these opportunities drive technologies? And maybe by looking at it that way, we can help better define what it is we are actually talking about and what we are trying to achieve. ![]() So whether it's collaborating on a project, interacting with partners, processing a transaction or engaging customers, it's all about having the best possible experience and getting the best possible business results. So it's not just about the user, it's about the user and the organization and the business. And this goes beyond the concept of connecting with the right resource at the right time, to really using the most desirable or the most satisfactory tools in order to have the best user experience, again while achieving the desired goals. The goal is to optimize both the experience and the business results for both the user and the enterprise. The idea behind optimized communications is that communications should be optimized to allow workers, teams, customers to enhanced their business interactions in order to achieve their defined organizational or customer goals with their choice of endpoint devices while using the best or most convenient communication tools at any time. So we will probably be refining this and redefining it, but it's something to start with at least. I'm sure similar things will happen with the new term whether it's optimized communications, or something else, the vendors are going to redefine it in a way that makes the most sense for them. Each vendor took the term and defined it in a way that made the most sense for their particular offerings, and the term unified communications is kind of a misnomer since things really aren't unified. ![]() But it has been obvious for a long time that the term unified communications wasn't really working. I recently wrote a couple of articles about the next phase of UC which we are calling "Optimized Communications," and this is a brand new concept and we are certainly open to suggestions and comments about the naming and what it should represent.
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